Empowering SA's Future with Squisharoo: Proud Sponsor of the ICFK Mentorship Moments Campaign
In South Africa, Youth Month is more than a commemoration — it’s a call to action.
And this year, Squisharoo is answering that call with soft hands and a strong heart.
We’re beyond proud to be a sponsor of the ICFK Mentorship Moments Campaign — a powerful initiative uplifting 20 talented young South Africans through mentorship, creativity, and real-world exposure. These rising stars (ages 6–18) are preparing to represent South Africa at Colombia Kids Fashion Week 2025, and we’re honoured to offer support in our own sensory way.
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🌍 What is the ICFK Mentorship Moments Campaign?
Founded by the visionary Mervin Marvey, the ICFK (International Casting Fashion Kids) campaign connects promising young local models with some of SA’s most iconic mentors. From music moguls to wellness leaders, the mentees are gaining skills and insight from names like:
DJ Tira (Music & Branding)
Dineo Ranaka (Media & Authenticity)
Laduma Ngxokolo (Fashion & Culture)
Roxy Burger (Confidence & Presence)
Lisa Raleigh (Wellness & Self-Regulation)
Jonathan Boynton-Lee, and more.
This campaign goes far beyond runway prep — it’s about building confidence, career vision, and emotional resilience.
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👐 Why Did Squisharoo Get Involved?
At Squisharoo, we create soothing squishies for busy hands — tactile fidget toys designed to help with:
Anxiety
Sensory overload
Body-focused repetitive behaviours (like skin picking, nail biting, etc.)
Restlessness during high-stress moments (like auditions, travel, or performance prep)
For these 20 young creatives navigating big dreams, new spaces, and performance pressure, we knew a Squisharoo could offer a moment of calm in their pocket.
We donated 5 sensory sample packs, each handmade with love, packed with squishies that pop, squish, pull and soothe — small tools to remind these rising stars that they are grounded, held, and powerful.
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💛 The Power of Soft Support
Being part of this campaign isn’t just a marketing move — it’s our mission in motion.
We believe every child and teen deserves tools to self-regulate, to feel seen, and to pursue their dreams without being overwhelmed by anxiety or pressure.
And we’re not done yet.
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📣 Want to Support Too?
We’d love to invite our Squisharoo community to follow along as the ICFK mentees begin their journey. You can:
Follow the @Squisharooza story on Instagram and TikTok
Cheer on the mentees as they head to Colombia Kids Fashion Week 2025
Consider donating or sponsoring future initiatives through ICFK
Share Squisharoo with a young person in your life who needs a calming outlet
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Together, we’re building a softer world — one squish at a time.
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– The Squisharoo Team
